Environmental Scanning : Designing A Collective Learning Process To Track Down Weak Signals

According to management science, organizations use environmental scanning processes to capture signals announcing major events for their future, even for their survival. Nevertheless, taking into account the nature of information to deal with, recent research highlights potential difficulties for managers to gain access to weak signals. This statement has been empirically validated. Such a problem emphasizes the need for aid to improve environmental scanning efficiency and viability. In this paper, authors suggest a collective learning process for the capture of weak signals. After describing ongoing experimentations and preliminary findings, potential contributions are presented.